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Ethos


 Family

FOR TMRW IS A LIFESTYLE HOUSE IN EXPLORATION OF BEAUTY AND WELLNESS. 

FOR TMRW is a New York-based lifestyle house rooted in the idea that color can improve your wellbeing. Through founder Maia Alejandro’s passion for interior design and career background in mental health, the collections are grounded in color psychology and interwoven with influences from design, art, photography and modern culture. 

In pursuit of visual joy through color and ritual, our mindfully chosen collection is long lasting, luxurious, and viewed as a modern take on classic colors.

 

FOR TMRW POLISHES

FOR TMRW specializes in long-lasting, nontoxic nail care. Our products are 10-free, which means they are free from the 10 most harmful chemicals commonly found in nail polish. 

These ingredients are: Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Triphenyl Phosphate (TPHP), Ethyl TosylamideParabens, Phthalates, Fragrances, and Animal Products.

FOR TMRW's formula is Vegan, Gluten Free, Cruelty Free, Leaping Bunny Certified, and made in the USA.

 

SUSTAINABILITY 

We have worked hard to prioritize sustainable packaging, where possible. We are working on continuing to reduce our waste, carbon footprint, and use of plastic materials. 

 

OUR COMMUNITY 

As a former mental health clinician, our founder has chosen to donate a portion of sales to Sad Girls Club. Sad Girls Club is a non profit 501(c)(3) organization founded to create community for women of color and diminish stigma around mental health. If you wish to donate directly, please visit the Sad Girls Club donation page. 

 

 

 

FROM OUR FOUNDER: 

Hi, my name is Maia and I'm a huge clean beauty advocate.

In 2018, I became pregnant with twins at the same time my cousin was diagnosed with breast cancer. During this time, I began learning about the disproportionate amounts of toxic ingredients in beauty products marketed to women of color, and found navigating ingredient labels very confusing. After experiencing this, I decided to create clean beauty products that encourage women to indulge in self care rituals that are safe, enjoyable, and luxurious. 

Welcome to your tomorrow,

Maia Alejandro

Founder