Family

FOR TMRW IS A LIFESTYLE HOUSE IN EXPLORATION OF BEAUTY AND WELLNESS. 


FOR TMRW is a New York-based lifestyle house rooted in the idea that color can improve your wellbeing. Through founder Maia Alejandro’s passion for interior design and career background in mental health, the collections are grounded in color psychology and interwoven with influences from design, art, photography and modern culture. 

In pursuit of visual joy through color and ritual, our mindfully chosen collection is long lasting, luxurious, and viewed as a modern take on classic colors.

 

FOR TMRW POLISHES

FOR TMRW offers a high performance, meticulous curation of non-toxic, vegan, Leaping Bunny Certified nail polishes and treatments, equipped with a custom paint brush for the easiest at-home manicure. Powered by color psychology and rooted in wellbeing, our nail care products create a self care beauty ritual with real, positive effects on your overall mood.

Our polishes are "21-free" and never include: Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Triphenyl Phosphate (TPHP), Ethyl TosylamideParabens, Phthalates, Fragrances, or Animal Products.

FOR TMRW's formula is Vegan, Gluten Free, Cruelty Free, Leaping Bunny Certified, and made in the USA.

 

SUSTAINABILITY 

We have worked hard to prioritize sustainable packaging, wherever possible. We are on an ongoing journey to reduce our waste, carbon footprint, and use of plastic materials. 

 

OUR COMMUNITY 

We are deeply committed to the wellbeing of our community and are a proud member of 1% for the Planet. While continuing to take responsibility for the health of our planet, we donate 1% of annual sales to environmental nonprofits creating positive change. Learn more at onepercentfortheplanet.org.

 

 

 

FROM OUR FOUNDER: 

I created FOR TMRW to celebrate my family, elevate the perception of my Caribbean roots in the world, and bring clean beauty to the broader BIPOC community. I grew up spending weekends with my tías learning to paint nails, make face masks, and even pluck a few eyebrows. These moments at my grandmother’s house are some of my favorite childhood memories.

After a major health scare and difficult time learning about clean beauty products, I decided to bridge my background as a mental health clinician with my broader learnings about clean beauty, to share what I had learned with my community.

I hope that your experience with us creates an environment that inspires ease, restoration and self indulgence. 

Welcome to your tomorrow,

Maia Alejandro

Founder