FOR TMRW creates functional art objects and design-forward beauty products for an at-home spa experience. We are a lifestyle house in exploration of beauty and wellness. 

FOR TMRW exists to celebrate our ancestral beauty rituals, elevate our Caribbean roots in the beauty space, and bringing safe, accessible beauty tools catered to women of color. We are reimagining the luxury beauty space by offering Allure Best of Beauty award-winning nail care, rooted in the idea that color and small, simple pleasures have the power to improve our wellbeing.
As a former mental health clinician, each color was mindfully chosen by Maia Alejandro with color psychology to uplift your mood and infuse your day-to-day with a bit of joy!
 
 FOR TMRW POLISHES

FOR TMRW offers a high performance, meticulous curation of non-toxic (21-free), vegan, cruelty-free, Leaping Bunny Certified nail polishes and treatments, equipped with a custom paint brush for the easiest at-home manicure. Powered by color psychology and rooted in wellbeing, our nail care products create a self care beauty ritual with real, positive effects on your overall mood.
Our polishes are "21-free" and never include: Animal Derivatives, Toluene, Benzene, Xylene, Formaldehyde Releaser, Formaldehyde Resin, Phthalates, Cyclic Silicones, Camphor, Methyl Ethyl Ketone (MEK), Glycol Ethers of Series E, Hydroquinone (HQ), 4-Methoxyphenol (MEHQ), Triphenyl Phosphate (TPP), Nonylphenol Ethoxylates, Tert-Butyl Hydroperoxide, Chromium Oxide Greens, Bismuth Oxychloride, Carcinogenic Mutagenic, Reprotoxic (CMR) Substances, Synthetic Fragrances, Ethyl Tosylamide. 

FOR TMRW's formula is Vegan, Gluten Free, Cruelty Free, Leaping Bunny Certified, EU certified, and made in the USA.
 
SUSTAINABILITY 
We have worked hard to prioritize sustainable packaging, wherever possible. We are on an ongoing journey to reduce our waste, carbon footprint, and use of plastic materials. 
 
OUR COMMUNITY 

We are deeply committed to the wellbeing of our community and are a proud member of 1% for the Planet. While continuing to take responsibility for the health of our planet, we donate 1% of annual sales to environmental nonprofits creating positive change. Learn more at onepercentfortheplanet.org.

Meet Maia Alejando

 

MESSAGE FROM OUR FOUNDER: 

I created FOR TMRW to celebrate my family, elevate the perception of my Caribbean roots in the world, and bring clean beauty to the broader BIPOC community. I grew up spending weekends with my tías learning to paint nails, make face masks, and even pluck a few eyebrows. These moments at my grandmother’s house are some of my favorite childhood memories.

After a major health scare and difficult time learning about clean beauty products, I decided to bridge my background as a mental health clinician with my broader learnings about clean beauty, to share what I had learned with my community.

I hope that yo`ur experience with us creates an environment that inspires ease, restoration and self indulgence. 

Welcome to your tomorrow,
Maia Alejandro
Founder