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OUR ETHOS


FOR TMRW Ethos

 

FOR TMRW IS A LIFESTYLE HOUSE IN EXPLORATION OF BEAUTY AND WELLNESS. 

Nourish yourself with visual joy and experience a new self care ritual that believes in the power of color. Welcome to your tomorrow.

We believe that beauty and art make life worth living, and that doing so requires healthier, more thoughtful options. Our curated collection is long lasting, luxurious, and a modern take on classic colors. Each color was mindfully chosen by our founder, Maia Alejandro, with the benefits of color psychology in mind. 

 

FOR TMRW POLISHES

FOR TMRW polishes are non-toxic, which means they are free from the most harmful chemicals commonly found in nail polish. 

These ingredients are: Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Triphenyl Phosphate (TPHP), Ethyl TosylamideParabens, Phthalates, Fragrances, and Animal Products.

FOR TMRW's formula is Vegan, Gluten Free, Cruelty Free and Leaping Bunny Certified.

 

SUSTAINABILITY 

We have worked hard to include minimal packaging that is also easily recyclable and made from recycled materials, where possible. We are working on continuing to reduce our waste, carbon footprint, and use of plastic materials. 

 

OUR COMMUNITY 
Due to our founder's background as a mental health clinician, we have chosen to donate a portion of sales to Sad Girls Club. Sad Girls Club is a non profit 501(c)(3) organization founded to create community for women of color and diminish stigma around mental health. If you wish to donate directly, please visit the Sad Girls Club donation page.